3. Never wear dark
eyeshadow during the day- For certain
jobs you may want to stick to this rule but overall, this is rapidly changing.
There are so many variations to the traditional "smokey eye" or
"dark eyeshadow" look that it's easy to make it work during the day.
The key is to use lighter colors during the day, keep the crease simple
and not too dark, and blend a lot! Also, you can use a lighter color in
the corners of your eyes to add some simplicity the look and a pop of lighter
color.